Alnico marketing engine
Email marketing automation and an agency system for partner onboarding, KPIs and client matching.
- Client
- Alnico
- Year
- 2025 est.
- Role
- Automation, full-stack
- Stack
- n8n, SendPulse, HubSpot, Next.js, Lark Base
The problem
Alnico needed its email marketing and its network of partner agencies to run from one place.
What I built
Email automation in n8n that drives SendPulse campaigns from HubSpot segments, and an Agency Management System on Next.js and Lark Base for partner onboarding, KPI tracking and client-agency matching.
The outcome
In the first quarter, open rates rose 12%, click-through 7% and lead conversion 20%.
How it works
- 01HubSpotsegments
- 02n8ncampaign logic
- 03SendPulsesends and tracks
- 04Agency systemonboarding, KPIs, matching
Details
- n8n flows that turn HubSpot segments into SendPulse campaigns.
- Partner onboarding and KPI tracking on Next.js and Lark Base.
- Client-agency matching inside the same record.
Results
- +20%lead conversion, first quarter
- +12%email open rate
- +7%click-through rate
